Marketing Executive

Job Description

We are seeking a dynamic Marketing Executive to handle digital marketing, physical marketing, seminars, residential apartment marketing, lead generation, and support the sales team. The ideal candidate will execute comprehensive marketing strategies to increase brand awareness, generate quality leads, and boost customer engagement in the catering industry. This is a contract position (fully remote) with travel within the city required. The position can be converted to full-time based on performance. This is an excellent opportunity for freshers and early-career professionals to grow in the marketing field.

Key Responsibilities

• Digital Marketing: Execute digital marketing campaigns including SEO, SEM, social media marketing (Facebook, Instagram, LinkedIn), email marketing, and content marketing to increase online presence and brand awareness
• Physical Marketing: Conduct on-ground marketing activities including distributing flyers, brochures, and promotional materials at strategic locations to reach potential customers
• Seminars: Organize and participate in marketing seminars, workshops, and presentations to showcase GoCaters' services and build brand credibility
• Residential Apartment Marketing: Execute targeted marketing campaigns in residential apartments, including door-to-door visits, community events, and apartment association partnerships to reach families and event organizers
• Lead Generation: Generate quality leads through various marketing channels, maintain lead databases, and ensure proper follow-up to convert prospects into potential customers
• Support Sales Team: Collaborate closely with the sales team by providing marketing materials, lead information, and marketing support to help them close deals and achieve sales targets
• Create engaging content for website, social media platforms, and marketing materials
• Track marketing metrics, prepare reports, and analyze campaign performance

Requirements

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field
• 0-3 years of experience in marketing (freshers welcome). Experience in F&B, hospitality, or catering industry is a plus
• Basic understanding of digital marketing including social media marketing, content creation, and SEO
• Familiarity with marketing tools (Google Analytics, Facebook Insights, etc.) is preferred but not mandatory
• Excellent written and verbal communication skills in English and local languages
• Creative thinking with enthusiasm to learn and contribute to marketing campaigns
• Good organizational skills with ability to handle multiple tasks
• Willingness to learn and adapt in a fast-paced environment
• Work Arrangement: Fully remote position with willingness to travel within the city for marketing activities, seminars, and residential apartment visits

What We Offer

• Competitive contract package with performance-based incentives
• Contract to Full-Time Conversion: Opportunity to convert to full-time position based on performance
• Fully Remote Work: Work from anywhere with flexible schedule (city travel required for marketing activities)
• Professional growth and career development opportunities
• Opportunity to work in a fast-growing catering business